Working collaboratively with Customer Success, Marketing, IT and Product teams, we create learning experiences across various customer journeys. 

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We support your Events Management and Marketing activities by creating learning activities - physical or virtual - for the visitors at your event, your potential customers, or members of your organisation.

Training workshops - Roundtables - Edutainment activities that make the experience of your target audience more pleasant and fulfilling.

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Every new product, or service, needs to be understood first, adopted later and thrive eventually. By applying Adult Learning Theory, we help your Product Managers to develop educating activities, online training content, physical workshops and establish learning communities which lead to accelerated majority adoption.

We drive the customer education and learning strategy helping your customers on their journeys during your product launch preparation and implementation. You share your user features and we create learner personas that can transform your customers from novices to aficionados!


eLearning development

E-learning is the use of technology to enable people learn anywhere and anytime. E-learning is created taking into account adult learning principles, learning styles, and instructional design principles.

Adults learn differently from children. According the adult learning principles they

  • are autonomous and self-directed

  • have different learning styles

  • are hard pressed for time

  • are motivated by intrinsic and extrinsic factors

  • are problem-oriented

  • are goal-oriented

  • need relevant and practical learning

  • bring knowledge and experience to each learning activity


Instructional design

The stages in instructional design and development:

  1. Learning needs analysis

  2. Design of structure & methods

  3. Development of the training

  4. Evaluation and Implementation

  5. LMS hosting (if digital training)

Instructional designers work with traditional paper materials, such as handouts and manuals, as well as eLearning technologies and multimedia. Their work can be seen in elementary and secondary schools to universities and adult training facilities. 

For the corporate sector, instructional design plays an integral role that many don’t often see. When new training programmess are introduced within companies, instructional designers are the ones that systematically collect, process and analyse data, to align corporate goals with employee development.


LX Platforms

Let's begin with what is an LMS.

A Learning Management System is a software app hosting training initiatives on a scalable web-based platform, benefiting everyone involved in the learning process. Administrators can easily manage training programs with learning automation features; trainers can easily assemble and deliver content; and learners can enjoy personalized and self-guided experiences.

A Learning Experience Platform is much more than a closed LMS.

It empowers employees to take ownership of their Learning & Development. It is based in communities, user-created content, implicit corporate wisdom.

It is a dynamic environment where all departments of a company, even customers and potential clients could have access to.



An blend of education and entertainment, edutainment denotes a fun way of learning. Contrasted with mainstream education, edutainment relies far more on interaction, playful activities, storytelling, and engaging the senses and imagination.

There are no assessments and the weight goes on the emotions and feelings generated during those experiences.

It can take place everywhere, in nature, in a museum, in a shopping mall, in the streets, at a convention centre.

Edutainment is an excellent method of building awareness for products and services, while educating customers in a unique and memorable way. It is an experience that they can share on social media, with friends, or colleagues.